Good News 2017
Client: The Objective MediaMadrid, Spain
This is a campaign I conceived, wrote and produced for The Objective (a Spanish digital newspaper) to show that 2017 wasn't as bad as we all thought.
It's easier for our brains to remember bad things. It has to do with norepinephrine, a hormone we secrete when we're in emotional distress, which is probably why it was almost impossible for people to remember anything good that happened in the - undoubtedly hectic - 2017.
But good things happened. A lot of it. And we wanted to help readers remember it. That's why we designed a booklet to share with people, featuring the top 10 good news stories we reported in the paper. We added 40 more news items and published an article with 50 good news items. Finally, we went out and asked people for their favorite good news and edited a video.
It was a lovely -and very well needed- campaign. More here.
A Universe of DC
Client: HBO Go Asia via Flopicco StudioSingapore
WarnerMedia Asia Pacific wanted a campaign to promote the ever-growing slate of DC related content going to their HBO Go service. From mainstream blockbusters to less animated series, HBO Go has it all.
Their target was, first and foremost, DC fans. Flopicco Studio was in charge of the brand system of this massive campaign that included on-air, off-air, digital and social, and became the first big campaign of the streaming platform in Asia.
My role in this campaign was Creative Director. Our main focus was that extended catalogue that contains not only the great blockbusters but all the other titles that compose DC’s expanded universe / arrowverse / multiverse. The campaign was very direct and equally explicit visually.
HBO Go in Asia is the world’s finest place for all things DC.
My role in this campaign was Creative Director. Our main focus was that extended catalogue that contains not only the great blockbusters but all the other titles that compose DC’s expanded universe / arrowverse / multiverse. The campaign was very direct and equally explicit visually.
HBO Go in Asia is the world’s finest place for all things DC.
HBO Sales Training Material
Client: HBO LAGMiami, USA
Creation of training materials for the HBO Latin America sales team. Each quarter I was responsible for creating and designing a series of educational materials for the HBO Latin America sales team.
The idea was for the material to be entertaining, original, and linked to the most relevant highlights of that quarter's programming.
The content was mainly educational from the perspective of sales tactics, the value and mission the company wanted to convey, and FAQ answers, but it also informed about the quarter's programming in an engaging and fun way.
The materials created included
- A 5-minute video reel.
- A booklet with games.
- Traffic breakers.
- Assorted merchandise.
Creative idea, Copy and Video editing: Ana Laya.
Graphic Design: Andreína Restrepo.