Ana currently works as a freelance creative strategist, branding consultant and communications manager for independent marketing agencies and design studios. Her professional expertise lies in driving innovation at the intersection of culture, design & business.
She is a passionate creative leader with over fifteen years of experience in broadcast, media, agency, brand and internal communications. Ana has a deep understanding of creative strategy, brand voice, design and culture. She combines her imagination with rigorous data analysis to create high-quality products. With a focus on creative excellence, kindness and inclusion, Ana is able to create efficient systems and workflows. She implements innovative creative strategies and builds and mentors teams. At the core of her purpose is an unwavering commitment to building community and increasing visibility and opportunity for overlooked people and stories in journalism, entertainment, media, marketing and technology.
Ana has worn many hats, working as a creative strategist, brand voice expert, commissioning editor, communications manager, copywriter, journalist, product manager, branding strategist, video editor and transcreator. Her clients have included: The Walt Disney Company, Warner Bros. Discovery, National Geographic, Planet Retail, WGSN, Bose, Porsche, Rolex, Océanario de Lisboa, DFL, Radisson Hotel Group, Prada and more. She is a Promax and Laus award winner.
Born and raised in Caracas, Ana has lived and worked in Buenos Aires, London, Brussels and Madrid, so she is accustomed to understanding the nuances and complexities of communicating across cultures. Ana studied BA Visual Communications in Caracas and MA Innovation Management at Central Saint Martins in London, graduating with honors both times.
Ana also co-founded a social enterprise in London called The Pink Pony, which helped organizations engage with their communities through bespoke experiences called ‘playgrounds’. And she has been a guest lecturer on creative strategy, branding and editorial content at Blanquerna University in Barcelona.
Now based in Madrid, Ana spends her free time drawing maps and creating weekly newsletters for her projects Superminimaps and The Procrastinator (Some) Times.
She is a passionate creative leader with over fifteen years of experience in broadcast, media, agency, brand and internal communications. Ana has a deep understanding of creative strategy, brand voice, design and culture. She combines her imagination with rigorous data analysis to create high-quality products. With a focus on creative excellence, kindness and inclusion, Ana is able to create efficient systems and workflows. She implements innovative creative strategies and builds and mentors teams. At the core of her purpose is an unwavering commitment to building community and increasing visibility and opportunity for overlooked people and stories in journalism, entertainment, media, marketing and technology.
Ana has worn many hats, working as a creative strategist, brand voice expert, commissioning editor, communications manager, copywriter, journalist, product manager, branding strategist, video editor and transcreator. Her clients have included: The Walt Disney Company, Warner Bros. Discovery, National Geographic, Planet Retail, WGSN, Bose, Porsche, Rolex, Océanario de Lisboa, DFL, Radisson Hotel Group, Prada and more. She is a Promax and Laus award winner.
Born and raised in Caracas, Ana has lived and worked in Buenos Aires, London, Brussels and Madrid, so she is accustomed to understanding the nuances and complexities of communicating across cultures. Ana studied BA Visual Communications in Caracas and MA Innovation Management at Central Saint Martins in London, graduating with honors both times.
Ana also co-founded a social enterprise in London called The Pink Pony, which helped organizations engage with their communities through bespoke experiences called ‘playgrounds’. And she has been a guest lecturer on creative strategy, branding and editorial content at Blanquerna University in Barcelona.
Now based in Madrid, Ana spends her free time drawing maps and creating weekly newsletters for her projects Superminimaps and The Procrastinator (Some) Times.
︎ Happy Clients ︎
My Favourite Quote
“Outside of a dog, a book is a
man's best friend.
Inside of a dog it's too dark to read.”
-Groucho Marx
.................
“Outside of a dog, a book is a
man's best friend.
Inside of a dog it's too dark to read.”
-Groucho Marx
.................
Currently Reading
Radical Attention by Julia Bell
(Peninsula Press, 2021)
Anna Karenina by Leo Tolstoi
(Penguin Books, 2018)
[Yes, high hopes for the summer]
.................
Radical Attention by Julia Bell
(Peninsula Press, 2021)
Anna Karenina by Leo Tolstoi
(Penguin Books, 2018)
[Yes, high hopes for the summer]
.................