Creative Direction
Sea the Future
Client: Flopicco Studio for Oceanàrio de Lisboa
Portugal · 2022
“Saving our Ocean, together.”
Brand strategy research, copywriting and screenwriting for tech startup Sea the Future, a platform that aims to provide a transparent and easy-to-use hub for all ocean conservation projects, so that people can easily contribute to them and track how they're helping to make a real difference.
Supercup 2018
Client: Deutsche Fußball Liga
Frankfurt, Germany
2018
“Every football story is a love story.”
The Supercup is a reunion, a football party where real fans come together to celebrate their teams, to celebrate football, and to perform the ritual by showing their support and sharing their passion. Thus who could deliver the message better than them?
In this campaign, we celebrated both teams, their colours and symbols, through their truly authentic fans; those who remain loyal no matter what.
One challenge, two teams, their fans. Nothing else. Football in its purest form.
For the Supercup I created the rational and wording of the campaign that allowed Bundesliga and Flopicco to introduce the campaign into different contests. The campaign won the German Brand Award in the Brand Events category. The work was recognized for its excellence in brand strategy and the creation of brand communications for an event.
The German Brand Awards are part of the German Design Council, one of the world’s leading competence centers for design both in Germany and in the design world.
Full campaign here.
Cine34
Client: Flopicco Studio
Rome, Italy
2019
“Simple yet baroque, divine and mundane, essentially Italian.”
Conceptualisation for the Cine34 launching graphic package campaing. Flopicco Design Studio created an image that recognises and celebrates the best of the Italian cinema, from its groundbreaking narrative to its international icons, from Antonioni to Zeffirelli.
The image is bold yet divine, exagerated yet exquisite. Unapollogetically Italian.
The German Brand Awards are part of the German Design Council, one of the world’s leading competence centers for design both in Germany and in the design world.
Full campaign here.
Cine34
Client: Flopicco Studio
Rome, Italy
2019
“Simple yet baroque, divine and mundane, essentially Italian.”
Conceptualisation for the Cine34 launching graphic package campaing. Flopicco Design Studio created an image that recognises and celebrates the best of the Italian cinema, from its groundbreaking narrative to its international icons, from Antonioni to Zeffirelli.
The image is bold yet divine, exagerated yet exquisite. Unapollogetically Italian.
Good News 2017
Client: The Objective Media
Madrid, Spain
This is a campaign I ideated, wrote and produced for The Objective (a Spanish digital newspaper) to demonstrate that 2017 was not as bad as we all thought.
It is easier for our brains to remember bad stuff. It has to do with noradrenaline, a hormone that we segregate when we're under emotional distress, that's probably why it was almost impossible for people to remember something good that had happened in the -undoubtedly hectic- 2017.
But good stuff happened. A lot. And we wanted to help the readers to remember that. That's why we designed a brochure to share with people with the Top 10 Good News that we have shared in the newspaper. We added 40 more news and we posted an article with 50 good news. And finally we went out and asked people their favourite good news and edited a video.
It was a lovely -and very well needed- campaign. More here.